Let’s Grow Together
Direct 2 Channel was founded by security software vendor executives and technicians, who saw an opportunity to provide a more proactive relationship between vendor and channel partners.
We are committed and specialize in providing critical U.S.-based back office support to the channel, from training and technical, to marketing and sales.
Our goal is to help partners and IT consultants like you reach their fullest potential in providing world-class security software and services to their clients and grow their business. By doing so, together we can find and develop new opportunities for growth, even through lean times.
Five Point Channel Program
We are proud to present our five point channel program, in conjunction with BitDefender, that is designed to help you realize incremental revenues, while expanding your client base, and increasing customer loyalty. Each component of our channel program provides a cooperative approach to reaching and winning customers.
Coming together is a beginning; keeping together is progress; working together is success.Henry Ford
Margins and Discounts
We work in conjunction with Bitdefender and other vendors to provide aggressive, channel friendly margins. Additionally, we run regularly-scheduled discount and added value campaigns, so that you can position Bitdefender products as the most effective security product on the market today, at the most reasonable price possible. For our partners, we also run spiff programs in conjunction with BitDefender in order to help you maximise your profit.
Commercial and Technical training is a key aspect to winning business. Our program provides thorough training to your technicians and sales team in order to give you the tools you need to identify good commercial opportunities, as well as the know-how on positioning BitDefender products as a viable solution for a variety of customer needs.
We know you are busy servicing customers and looking for new business. We provide several ready-made marketing campaigns with all the necessary collateral to ensure you get your name and brand out alongside Bitdefender’s. All of our collateral can be personalized, and if you have something in mind that is not available, we can partner with you to make it happen. In addition, we can provide “White Label Webinars”, to show your clients the benefits of using Bitdefender’s products together with your services and solutions. We are constantly creating new campaigns and can also help you to develop your own. Think of us as your in-house marketing department.
Being responsive to the needs of your client is key to establishing trust and confidence in your brand. Allow us to assist you with Proof of Concepts, Rollouts and Installation Support for your customer. As with all of our services, we can work transparently as a part of your team in order to ensure a rapid and seamless experience for your customers and prospective customers.
Satisfied customers are long-term customers. We are committed to providing 1st and 2nd tier support to your technicians whenever issues occur. We will assist you in resolving and answering any questions or incidents for your BitDefender customers. For large installations, committed SLA times are also available for extra peace of mind.
Partner benefits at a glance
Higher discounts – Because we are a global distribution company we are able to negotiate better discounts for our partners direct from the software vendor.
Immediate licenses – Our platform provides you immediate with immediate discounted licensing – no need to wait for the vendor to receive a purchase order and provision a license manually.
Partner Platform – Our automated platform simplifies your every step in purchasing, managing, renewing and reporting of all your product licenses.
Leads – We are 200% committed to channel, so every lead generated from our campaigns will be passed to our partners.
Partner newsletters – We provide monthly newsletters on promotions, technical and product information, and emerging security trends, as well as practical ideas on how to use this knowledge to promote your business and services to clients.
Sales and technical training – Our team is certified on the products we offer. Training is available twice a month for our partners, both on the technical aspects, as well as positioning the product in a way that maximizes its value to prospective customers.
Deal registration – We offer deal registration direct with the vendors.
Pre and post technical support – Our certified technical team is available to you at any time.
White label webinars – We help you present the products to your customers transparently, and as a part of your team.
Vendor Training and Certifications – In conjunction with the vendor we provide product training and certifications.
Co-campaigns / Trade Shows – We love shows. So if you have a technical show in mind let us know and we will be there to assist you.
Monthly incentives – We know sometimes margins aren’t enough so we offer monthly incentive programs and prizes for all our partners.